Sustainability
Protecting the Arctic we call home
We built this company on Lapland's nature — the least we can do is protect it. Sustainability isn't a page on our website; it's how we run every tour.
We built this company on Lapland's nature — the least we can do is protect it. Sustainability isn't a page on our website; it's how we run every tour.
In spring 2025 Experience Tours was awarded the Sustainable Travel Finland (STF) label — Visit Finland's national programme for travel companies that follow responsible and sustainable practices. The label isn't bought; it's earned by completing a structured development path, meeting its criteria and committing to a continuous improvement roadmap.
In practice, that means someone independent has actually checked how we run things — not just our environmental habits, but how fairly we treat our team and how much we give back to the community.
Verified environmental, social, cultural and economic sustainability — audited criteria, a public commitment, and a roadmap we renew continuously. Awarded spring 2025. About the STF programme ↗
As an official Visit Rovaniemi partner and a locally owned company, our sustainability work supports the community we come from — spending stays local, jobs stay local. Our listing on visitrovaniemi.fi ↗
Wildlife respect, protected-area compliance, and leave-no-trace conduct on every single tour.
Sensible routing, energy-efficient vehicles and responsible group sizes to keep emissions per guest down.
Locally owned, locally guided, locally supplied — our spending stays in Rovaniemi.
Above-industry-average guide pay and real investment in our team's wellbeing and rest.
We cap groups so viewing spots stay quiet and undisturbed — for the nature and for you.
Unlimited mileage doesn't mean careless mileage. Our guides read space-weather and cloud forecasts to drive directly to clear skies instead of circling blind.
We keep respectful distances from wildlife and follow all protected-area regulations in the national parks and wilderness areas we visit.
Vehicles, maintenance, catering, gear — we direct our spending to Rovaniemi businesses whenever possible.
Most of our guides are Rovaniemi locals. We pay above the industry average and invest in wellbeing and recovery — sustainable tourism includes the people who make it.
Join an STF-certified aurora hunt run by locals who plan to live under these skies for the rest of their lives.
Our Guaranteed Northern Lights Tour in RovaniemiPick your dates, then ask me anything about the tour.
Answers use our live cloud, moon and availability data.Message us on WhatsApp